The Blood Clot

Animation  |  Design Exercise  |  C4D  |  After Effects  |  Photoshop

This short animation focuses on three main components of a blood clot: red blood cells, fibrin, and platelets. This "mini" animation, along with other smaller segments, would be used to educate cardiologists and patients, and to address growing physician and public concern about cardiovascular illness associated with ischemic complications such as myocardial infarction and death. This animation was developed as an exercise in design concepts with the intent to create engaging primary and secondary visual elements and integrate dynamic typography. Post production focused on creating a viable production style.